![]() Berry, Joel Waldfogel Chapter 4 - Advertising in MarketsPages 121-204Régis Renault Chapter 5 - Recent Developments in Mass Media: Digitization and MultitaskingPages 205-224Kenneth C. Anderson, Bruno Jullien Chapter 3 - Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Models for Media MarketsPages 91-120Steven T. Anderson, Joel Waldfogel Chapter 2 - The Advertising-Financed Business Model in Two-Sided Media MarketsPages 41-90Simon P. Anderson, Joel Waldfogel, David Strömberg ContributorsPages xvii-xviii AcknowledgmentPage xix DedicationPage xxi Chapter 1 - Preference Externalities in Media MarketsPages 3-40Simon P. Intriligator IntroductionPages xiii-xviSimon P. ![]() Table of contents : Content: CopyrightPage iv Introduction to the SeriesPage vKenneth J.
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